Monday, 18 May 2015

Taylor Swift "Bad Blood" Music Video Review

Taylor Swift "broke the Internet" last night by relearning her much anticipated video for "Bad Blood", the 4th single release from the 1989 album.  The concept of the video involves Taylor suffering from a betrayal by a friend (played by Selena Gomez, although the song is allegedly about Katy Perry) and results in Swift  going into battle with an army of her famous pals.

It's essentially Taylor Swift ft Kendrick Lamar and everyone in the known universe. Take a moment to watch the video for yourself if you haven't seen it already:



The Good Bits


Hype - The promotional campaign around this video has been brilliant - I have to say - I was checking Instagram every day to see the new poster going up and new cast members being announced. The posters looked like legit movie posters and everyone involved kept the excitement going right up until the video was released.

Cast - I don't think she could have piled more celebrities into this video if she tried. It says a lot for her character - that she was able to enlist so many of her friends for the video and it was a good move in terms of appealing to a wide audience. You can expect to see Karlie Kloss, Martha Hunt, Jessica Alba, Serayah, Lena Dunham, Haylee Steinfield, Hayley Williams, Ellie Goulding, Mariska Hargitay, Gigi Hadid, Cara Delavigne, Zendaya, Lily Aldridge, Cindy Crawford, Selena Gomez and one of my favourites, Ellen Pompeo.

Production - The quality of this video is extremely high and very unlike anything Taylor has done before. There was evidently a lot of money spent and it's been well worth it judging by the reviews and reactions online. If you were to watch this as a stand-alone clip and not as a Taylor Swift music video, it could serve as a kickass movie trailer.

The Not So Good Bits


Length - This was the perfect opportunity for a Beyonce/Lady GaGa "Telephone" style feature but it only lasts 4 minutes. This has meant that most of characters in the video have a "blink and you'll miss it" appearance and it took me to watch it a good few times before I was able to spot everyone. There is a bit too much squeezed into a short space of time and this took away from the overall appeal of the video.

Track -  I absolutely love the original version of this track on the 1989 album and was disappointed that all of the verses have been edited out in favour of Kendrick Lamar rapping. He does a great job but it seems very un-Taylor-like for her own personal lyrics to be taken out of the final cut.

Overall

Great production and brilliant cast, but could do with more time and less Kendrick Lamar.

What did you all think? Leave a comment below or tweet @MsMegan91 

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